S3E135: From Isolation To Innovation: Turning Hair Pulling Into Hope for BFRBs with Aneela Idnani

Join your host, Nicole Morris, LMFT and Mental Health Correspondent, as she sits down with Aneela Idnani, co-founder of HabitAware and a passionate advocate for the Body-Focused Repetitive Behavior (BFRB) community. Aneela shares her powerful personal journey with trichotillomania (hair pulling), the shame and secrecy she carried for years, and how one moment of vulnerability led to the creation of the Keen bracelet—a groundbreaking tool for building awareness and reclaiming control. Together, we explore the emotional complexity of BFRBs, the importance of community and compassion, and the incredible hope that comes with understanding and support. So join the conversation!

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Resources:

To learn more about HabitAware, including the Keen 2 Bracelet or Apple Watch Integration, click here.

To learn more about BFRB Changemakers, click here.

To learn about the NIH Phase I findings for the Keen bracelet, click here.

  • NIH Phase II is in process for a 90 person RCT. Stay tuned!

To learn more learn more about 2 Covid-period studies sharing supported access for continued research:

To watch Aneela’s TedX Talk, click here.

To watch Howie Mandel’s endorsement of the Keen 2 Bracelet, click here.

  • Click here for a link to Habitaware.com/Howie

    • Use HOWIE15 for a 15% discount on the Keen 2

To follow and/or support Aneela for free, catch her on Instagram:

Want To Email Aneela?

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S3E136: A Guide For Escaping The ‘Bewilderness’ with Dr. Sally Winston, PsyD

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S3E134: Mental Health, Meaning & Magical Thinking: Cultural Adaptations for ACT, ERP & I-CBT from a South Asian Perspective